The Cancellation Workflow Delay

The cancellation rebooking flow is essentially the same as normal lead nurturing in terms of its goal: get a date and time so the appointment can be (re)set. In most cases, you’ll want to try to rebook the lead, but not all. In some cases, the lead may cancel with the request not to be rebooked. Often in other cases, the lead will give some reason for cancellation. We’ve seen this range from the logistical (“I have to pick my kid up from school”) to the tragic (“We had a death in the family”). For these reasons, it’s incredibly important that the workflow does NOT automatically fire an immediate message. We want the control to be able to decide if something gets sent or not, which the lead nurturer will need to discern using their common sense.