The One Message DR Offer

We like sending one message for DR because typically more than one in a round will greatly increase the number of opt-outs you get, but not really increase the number of opt-ins. So just send one, with the expectation that most people will not respond, and that’s OK. New DR should be sent out in a rhythm of anywhere from 3-6 times per year. You want to maintain positive sentiment with the list as it feeds you. Don’t ever spam it.