Troubleshooting the Opt-In Keyword

It’s possible that if a lead were to respond with something like “I’m not sure” that would filter as positive, because that contains, “sure.” Instances like this are very rare but possible. If it happens to you where the lead accidentally opted in, you’ll need to just send a text manually apologizing (“Oops, my mistake, sorry about that, I’ll remove that”), remove the workflow and opportunity (more on opportunities later), and move on.

“Yea” will also cover “yeah” since “yeah” contains “yea,” but it currently doesn’t work with that exclamation point for some reason, so “yes” and “yes!” are separate. Anything that is NOT positive will result in the end of the workflow and no other action. (We’ll talk about opt-outs another time).

For maximum control, the keyword filter only applies to the first response. If a lead says, “no” and then you say, “that’s ok, have a nice day” and then the lead says, “sure will,” we don’t want them being opted in.

It’s possible a lead may “miss their keyword.” This is when you can tell they meant to respond positively and receive the offer, but there’s a typo or some error, and the automation didn’t fire. Simply manually add the workflow “DR 2. Lead Nurturing”, and you’ll be all caught up.